Product certification to boost the entrepreneurial market
The Department of Handicrafts and Small Industry (DCSI) is implementing a flagship program for crafts and small industries (CSIFSP), to export local products to the international market.
Under the CSIFSP, the Bhutan Standards Bureau (BSB) certified six local products like Druk Peci, Tagma Handmade Paper, Himalayan Incense, Colors of Bhutan (raw silk products), Pema Jamtsho Bricks and Chaychey Sanitary Pad in Thimphu yesterday.
While BSB certifies non-food products, the Bhutan Agriculture and Food Regulatory Authority (BAFRA) would certify food products.
Officials said that since the flagship program was implemented in 2019, 20 products have been certified.
Karma Wangdi of BSB’s certification division said the certification will ensure that products have undergone testing and other requirements before entering the market.
The certification process begins with the submission of a letter from the manufacturers. Officials then assess machinery, staff skills and the source of raw materials.
Karma Wangdi said annual monitoring will be carried out to ensure that certified products meet the standards.
Economic Affairs Minister Loknath Sharma said the CSI sector was improving.
He said, however, that entrepreneurs were affected by the small-scale economy, limited market share and competition posed by neighboring countries.
According to Lyonpo, entrepreneurs should research and take care of customers. “Business is about friends and community. It also depends on how you market yourself.
Meanwhile, the owner of the Chechay sanitary pad, Pema Chezom, said the certification will boost customer confidence. “People ask us whether our products are certified or not. The certification would guarantee the quality of Bhutanese products on the international market.
She said that despite being the only tampon manufacturer in the country, it is difficult to find the market because the imported tampon is available. “I am exploring ways to sell my products to schools. “
Druk Peci owner Sonam Tshering said he started the pencil business in early 2020 to curb the importation of stationery.
He said Bhutan imports 3.5 million pencils each year.
He said Bhutan imported $ 39 billion worth of stationery within five years. “My business would become more sustainable if the Ministry of Education could help me explore the market. “
Colors of Bhutan owner Wangchuk Lhamo, 31, said she started exporting her products to France, Japan and Switzerland last year with help from the European Union. “In Australia, I have private clients.
Edited by Tashi Dema